For Wholesale Lenders

Your Brokers Close The Loan.
Then Rocket Owns The Customer.
We Fix That.

Give every broker in your network a branded mobile app that stays on the borrower's phone after closing — keeping your broker's brand alive and your loan volume protected for the life of that customer.

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Trusted by mortgage companies across the country | Setup in days, not months

Brian Grove

Unifirst Mortgage

Home Value

$485,000

Monthly Payment

$2,340

Loan Progress

68%

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The Real Problem

The average borrower has a new mortgage need within 5 years.
Less than 18% go back to the same loan officer.

$1.3T

Rocket's annual origination volume — fueled largely by repeat and referral borrowers who were captured after someone else's closing

82%

Of borrowers who never return to their original broker — lost to Rocket, banks, and direct lenders who stayed top of mind

What most brokers invest in post-close borrower retention — leaving the door wide open for the competition

Your brokers work hard to build that relationship.
Don't let it walk out the door at closing.

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Strategic Intelligence Report

The Broker Survival Map

Pre Approve MeOutsmartRocket.com/wholesale

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The Threat

Rocket's Borrower Capture Machine

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Head 1 — Rocket Money

Financial Surveillance

A personal finance app connected to millions of bank accounts. Monitors income, savings rates, and spending patterns in real time. The moment behavior signals a future home purchase — Rocket's marketing machine activates. Before the borrower even knows they're in the market.

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Head 2 — Redfin ($1.75B acquisition)

Home Search Intent Capture

50 million monthly users searching for homes. The moment a broker's past borrower browses a listing — casually, not even serious yet — Rocket captures the intent signal. A mortgage pre-approval prompt appears instantly. Branded to Rocket. Not the broker.

📄

Head 3 — Mr. Cooper ($9.4B acquisition)

Servicing Control

Rocket now services 1 in every 6 mortgages in America. Every borrower receives monthly statements, rate alerts, equity updates — all branded Rocket. They don't need to find these borrowers. They already own the relationship.

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Head 4 — Rocket Mortgage

Frictionless Recapture

When a borrower has been touched by all three — finances monitored, home search captured, loan serviced — Rocket closes the next loan in hours. No broker. No referral fee. Pure recapture at 3× the industry average rate.

82%of borrowers never return to their original broker — lost to Rocket and direct lenders who stayed present in the borrower's life between transactions.

🛡️

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The Counter

PAM's Broker Retention Ecosystem

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Counter 1 — Branded Mobile App

The Broker's Brand. On Their Phone. Forever.

Every broker gets their own fully branded mobile app — their name, photo, and brand on every screen. Set up in 30 minutes. Deployed to every borrower. The broker's presence doesn't end at closing. It starts there.

📊

Counter 2 — Post-Close Value Tools

Useful Enough to Keep. Branded to Win.

Built-in equity reports, home search, calculators, and rate alerts — all inside the broker's app. The borrower monitors their home wealth through the broker's brand, not Rocket's. They keep the app because it's genuinely useful.

🤝

Counter 3 — Realtor Co-Branding

Deepens the Referral Network Simultaneously

The app co-brands the broker's realtor partners — giving agents a tool they can share with buyers. Every download strengthens the broker-agent bond. Referrals come back through the broker, not Rocket's Redfin funnel.

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Counter 4 — Lifecycle Engagement

When Intent Fires, the Broker Gets the Call

When the savings rate ticks up, when the borrower starts browsing homes, when the neighbor mentions selling — the broker who is already on the phone gets the call. Not Rocket. Not Redfin. The person they already know and trust.

💬"I hadn't received a referral from a key realtor in over a year. Two months after launching my branded app, she sent me 6 deals." — Brian Grove, Unifirst Mortgage, PAM Member

The broker channel has survived every previous wave of disruption. But this wave is different. Rocket isn't offering an alternative — they're building infrastructure to own the borrower's entire financial life. The wholesale lenders who arm their broker networks with a counter-ecosystem now will be the ones whose brokers are still standing in 10 years.

Pre Approve Me — Built by a loan officer, for loan officers. Since 2015.

Book a Partnership Call →

Why This Matters To You

Happy Brokers Stay. Empowered Brokers Grow.
Brokers With PAM Close More Loans — In Your Channel.

Protect Your Broker Network

When your brokers have the tools to retain borrowers, they don't need to look elsewhere. PAM keeps them competitive against Rocket and direct-to-consumer lenders.

More Repeat Volume in YOUR Channel

Every repeat loan a PAM broker closes comes back through you — not a retail lender who captured the borrower post-close.

A Differentiator for Broker Recruitment

Offer PAM as part of your broker support package. It becomes a reason to partner with you over the competition.

The Partnership Model

Simple to Launch. Powerful for Your Network.

We Align

Quick discovery call to understand your broker network size, goals, and how PAM fits your partnership strategy.

We Build the Program

We create a co-branded or white-label rollout plan for your broker network — pricing, onboarding, and support included.

Your Brokers Get Equipped

Each broker gets their own branded mobile app — set up in days, not months. No technical lift required from your team.

Borrowers Stay Connected

Every borrower who downloads the app stays connected to YOUR broker's brand — and your volume — for life.

What Loan Officers Say

When Brokers Have PAM, Relationships Don't End at Closing.

"Edge Home Finance has loved the technology that Pre Approve Me app offers, and we have it personally branded to give us the professional touch that is needed to compete with large retail lenders. There is nothing better than sitting with my family on a Sunday and seeing my agents issuing pre-approval letters while the technology is working 24/7 and allowing me to focus on the things that are most important, which are family and building my business."

— Tom Ahles, Edge Home Finance

Used by loan officers across the country

Rated by borrowers who actually keep the app

Built by a loan officer, for loan officers

Let's Build Something That Protects
Your Brokers — And Your Volume.

This is a strategic partnership conversation, not a software demo. If you lead a wholesale lending operation and want your broker network to compete at the highest level long-term — let's talk.